Crafting a resource box that makes the reader want to click through to your website or blog is vital if you want article marketing to work for you. Here’s what you’ll need to do:

1. Make sure your offer is closely related to the article you’ve just written. This may sound absurdly obvious, but if you take a good look at the submission sites, you’ll see why we’re saying this.

2. Give away only samples of products that are related to yours. This will tempt your readers to try (and pay for) yours as well.

3. Make sure the article flows right into the resource box. This means no conclusion and no copyright notice. The reader’s eye must be drawn straight to the links, as if they’re part of the article.

Here are the items that should be in your resource box:

• Your name – this should be the first thing in your resource box
• Your website address – in valid URL form
• Your Unique Selling Proposition (USP) – this is your elevator pitch: 1-3 sentences that sum up the essence of what makes you and your offering so exceptional
• Your call to action – this is where you “call for the sale”

Optional items include:

• Your ezine subscription address
• Your contact information
• A free report
• Your email autoresponder
• An anchor URL that is related to one keyword or search phrase that you want to build SEO strength for

Article marketing is the best Internet promotion tool available nowadays. This is great, particularly for people who are just starting out in the online arena and do not have much money to spend on advertising.

There are two ways to write and submit your articles. Only one of these ways will build targeted website traffic, give you instant credibility, and help you sell more books, products and services. The only thing you’ll get from the other way is frustration from the lack of sales and traffic.

The Wrong Way

1. They recycle the same old content that’s all over the web. Your articles must be informative. There is no other reason why online users will read your articles than to obtain new information.

2. They don’t follow the rules of the publishing sites. There’s no sense in taking the time to write articles just so submission sites can reject them. Increase the chances of your copy being accepted and posted online by following the publishers’ guidelines faithfully.

The Right Way

1. Write more. You can possibly outplay your competitors who are also using article marketing by increasing the volume of your copy. This will help you create more inbound links to significantly pull up your search engine ranking, and it will also reinforce your professional status as your readers start looking to you as a fountain of information.

2. Stick to the facts. The last thing you want to do is lead your readers astray as this will definitely harm your online credibility. When you do article marketing, make it a point to confirm your data before you post it online.

Standing out in the field of article marketing is fairly easy. However, if you’re not confident in your writing skills, you can hire a ghostwriter to give your readers a great learning and reading experience. How can you choose the best person to handle this important process for you? Here’s how you can avoid wasting your time, money and energy:

1. Hire someone who knows how to do keyword research. It is highly recommended that you do keyword research as you decide what topics to write about to get a concrete idea about the information that is being sought by your potential clients.

2. Get samples. This is to ensure your ghostwriter can deliver quality content. This is the real secret if you want to advance with article marketing. You must do your best to offer your readers important and helpful content if you want to make an impression and get them to click on your resource box.

3. Get a ghostwriter who proofreads. You need to watch the fine points that might have an effect on the learning experience of your readers. Even after the ghostwriter submits the articles to you, go through each one at least twice before you post them online.

4. Make sure your ghostwriter can solve problems. People will almost certainly keep you in mind and set you apart from the rest if you can help them out in solving their urgent problems.

5. Your ghostwriter should be willing to manually submit your articles. They should be posted on all the popular submission sites once they’ve been proofread and you’ve made sure that they’re close to perfection.

Every article marketer wants readers to click on their resource box. However, people must be persuaded that you are a vast source of information and the best answer to their problems by just reading your content. You can raise the odds of getting these people to take positive action if you make your articles speak volumes about your credibility and knowledge. Here’s how:

1. Distribute only high quality articles. You can take over the field of article marketing by making sure that all your articles are of high quality. They must be well-written and clear, as well as educational and content rich. In this way you’ll give your potential clients a great learning experience, which will raise the odds of converting them into buying customers.

2. Proofread. The secret is to edit your articles at least 24 hours after you’ve written them. You’ll be better at spotting sentence structure, spelling, and punctuation mistakes after you’ve slept and temporarily forgotten what you’ve written about. However, when you write and edit at the same time, there’s a huge chance that you won’t be able to catch common errors.

3. Learn from the experts. Getting techniques and insider tips from people who have already made a permanent mark in this field can help you develop your article marketing tactics instantly. Many of these people offer training programs and online seminars to help marketers like you improve your writing and circulating your articles online.

There shouldn’t be any point where you’re satisfied with your article marketing approach, especially if you’re really paying attention to staying on top of your game. You should instead be looking at all feasible techniques that can help you improve in this field.

You certainly want to create compelling, informative content, but you know that article marketing is going to be a big job! The following checklist might make it easier for you to keep it simple and organized and keep you sane.

First Five Minutes: Pay close attention to your titles. You must know that as an article marketer, your success in getting people to read what you’ve written will chiefly depend on the quality of your headlines. Well-written, benefit-driven, succinct, fascinating, attention-grabbing titles are more likely to be opened.

Second Five Minutes: Craft a convincing article summary. Your article summaries, together with your headlines, are what will influence online users to open and read your articles. The key is to give your readers just enough information to tickle their imaginations and leave them wanting more.

Third Five Minutes: Use the inverted pyramid technique to plan your article. Remember that online users will measure the quality of your articles based on the first 100 words. You can be certain that your readers will close your articles immediately if they do not find anything worth reading or knowing in your first paragraph.

Last Fifteen Minutes: Use the preferred online writing format to create your article. Online users have limited attention spans, so your article should be easy to scan, using lists, tips and questions and answers.

Remember, just say NO to breaching copyright. Copying someone else’s article is one of the big no-nos in article marketing. Ensure that your articles are written using your own words and that they offer your target market unique information.