Internet marketers who use article distribution do so in the hope that they will be able to make the most of the benefits that this tool can offer. Impressive page ranking, substantial high quality traffic and an expert status online are some of the positive results of this type of promotion.

Are you doing your article marketing efficiently?

Take this simple 3-question article-marketing quiz to find out if your methods will work:

1. Are you publishing only high quality articles? You still need to focus on the quality of your articles, although content marketing is considered a game of numbers. Your readers will only click on your resource box if your articles project you as knowledgeable and dependable.

2. Are you writing enough articles? You’d better find effective ways to increase the number of your articles without forfeiting their quality, especially if you want more traffic and higher page rankings. Keep your articles short, write about topics that you know very well, spend more time writing, fight writer’s block, get rid of distractions, and if you have the money to spare, employ capable ghostwriters to help you out.

3. Are you consistent? You’ll never stand out in the field of article marketing if you’re not constantly writing and distributing your content online. I spend at least 5 days per week writing and submitting at least 2-5 articles per day.

Once you’ve figured out these mechanics, pay attention to your landing page. Your hard work trying to make an impression on your readers will be wasted if your landing page sucks. You need to ensure that your landing page is impressive so you can easily convert your visitors to buying customers.

Building inbound links is very important for pulling up your search engine ranking. Because of the popularity of article marketing nowadays, you can now build hundreds of inbound links without the need to use up too much time and money convincing well-known webmasters to link with you.

However, there is a lot of garbage about article marketing on the Web. I’m going to make some waves by debunking 3 of these myths right now in this article:

Myth No. 1 – You can use a general formula to write all your articles.

You must know the preferences of your target audience, the topics that they find interesting, the jargon they use, their most frequent questions, their problems and their profiles.

Myth No. 2 – It is enough to write articles that are informative.

You need to make your articles keyword-rich or search engine friendly if you want potential clients to find them online. Start by knowing the most popular search terms for your niche, and place them in your titles, first and last paragraphs, and at least 2-3 times in your article body.

Myth No. 3 – You must show your expertise by using technical terms.

I recommend that you make all your articles easy to understand if you intend to give your customers a great reading experience. Include examples and stories when discussing difficult concepts.

Once you’ve written your articles and you’re confident that the search engines will pick them up, create a good author’s bio to give your readers a chance to get to know you better. You can communicate your hobbies, passion, knowledge, the problems that you solve, and your eagerness to help in your bio.

If you do not take the time to do your article marketing the right way, even though the method is regarded as the most powerful traffic and lead-generating instrument nowadays, it will do nothing for your e-business. However, you too can become a marketing genius using short, well-written articles, if you follow the strategies below:

1. Improving your open ratio. The first thing you need to do is obvious: ensure that online users will open your articles when they appear in search results. You do this by making your heading and article summary benefit-driven, fascinating and compelling. Also, make sure that you don’t give away any secrets in your article summary.

2. Encouraging additional reading. You need to ensure that people will read your articles in their entirety if you want to improve your conversion rate. Use a conversational tone and pepper your articles with anecdotes and examples that will make them interesting to read. Don’t overlook the benefits of packing your articles with all the bits of information that your customers are seeking, so they have a valid reason to read further.

3. Improving your conversion ratio. In order to do this, you must make your resource box sound convincing and very appealing. To raise the confidence level of your prospective customers, put in your name, skills and key accomplishments. It would help if you can offer giveaways like short ebooks to further entice your readers.

Keep in mind that the benefits you’ll get from article marketing will largely depend on the time and effort you put in. Give readers enough information to spark their curiosity, and use your website as an additional resource. Readers will then develop confidence in you, and they will be more likely to buy from you.