It’s high time that you energize your article-marketing plan to make more of an impact.

Here’s why:

1. Highly targeted traffic. The first thing that you need to do is to spot the best topics to write about. You can do this simply by performing keyword research, preferably using the one being offered by Google.

2. Cheap advertising. Your articles are your best buddies in boosting visits to your website, and ultimately sales, and if you spend time perfecting them, it will pay off. Articles should be keyword-rich, benefit-driven, concise, captivating, and attention grabbing.

3. They accomplish a lot with a little. It is highly recommended that you keep your articles fairly short, as you are serving people with narrow attention spans and who don’t have the time to spend hours on the Internet.

4. They offer an easy and non-intrusive way for your clientele to take the next step with you. However, you need to ensure that your articles will speak volumes about your expertise if you want readers to click on your resource box.

5. They give you the opportunity to educate your readers. Thus, it is critical that you do not feed them unconfirmed information that can misinform or worse, harm them.

The secret is to leave your readers wanting more, so the next logical step would be a visit to your website. Give them enough information to tickle their thoughts and encourage them to click on your site’s URL if they want to get further data.

(Whew…what a title!)

Article marketing is undeniably one of the most powerful techniques to drive your online business forward. The results of the time, sweat and commitment it takes to write article after article speak for themselves.

Below are some quick, but effective, exercises – specifically designed for the busy article marketer – that will strengthen your brand and keep your website at the front of your prospects’ minds.

1. Create several articles on topics within your niche. To truly promote your site it’s important to plan time for article writing each day. Block your writing time like you would an appointment that cannot be rescheduled. You’ll find that you must do everything possible to avoid disruption.

2. Stay focused on your niche. You’ll find that your writing follows this same path. You cannot jump around from topic to topic if your aim is to produce a lot of high-quality articles rapidly. Choose a suitable subject for your target audience and begin your article writing.

3. Choose the name for each article right off the bat. Be sure to include your keywords in the title. Add a summary that incorporates a few of the main points you will include in your articles. Then, using these key points as a foundation, let the ideas flow as you start writing your articles.

Well-written content on subjects of interest to your targeted readers will create an article marketing campaign that truly works. You’ll be thrilled with the results as you gradually ascend in the search engine rankings. Your readers will soon look to you as a well-informed specialist in your selected field. And the traffic will soon flow to your website.

The Resource Box in article marketing is the place where you ask your reader to visit your website or blog for more great information from you. I’ve seen quite a few ways to mess up a resource box during my years of teaching article marketing. Below you’ll find the top 3 ways people ruin their resource boxes, and what you can do instead:

1. Making the resource box all about you: some people choose to include every award they have ever won and all of their major accomplishments. The resource box should be all about your prospect and what’s in it for them to visit your website or blog.

2. Making the resource box too long: some authors make their resource boxes as long as or longer than the article itself! Keep your resource box short and to the point. All you need to tell the reader is what you have to offer and how they can get it.

3. Leaving out links and the call to action: too often an author will create a beautiful article and then fail to invite the reader to visit his or her website or blog. Or, the author may remember to put links, but forget to ask the reader to visit or sign up. You must invite the reader into your world for more good information from you.

Be sure your resource box puts your business in the best possible light. You need every advantage possible to make sales. Follow these three tips and you will see your conversion rates improve significantly.

Internet marketers who use article distribution do so in the hope that they will be able to make the most of the benefits that this tool can offer. Impressive page ranking, substantial high quality traffic and an expert status online are some of the positive results of this type of promotion.

Are you doing your article marketing efficiently?

Take this simple 3-question article-marketing quiz to find out if your methods will work:

1. Are you publishing only high quality articles? You still need to focus on the quality of your articles, although content marketing is considered a game of numbers. Your readers will only click on your resource box if your articles project you as knowledgeable and dependable.

2. Are you writing enough articles? You’d better find effective ways to increase the number of your articles without forfeiting their quality, especially if you want more traffic and higher page rankings. Keep your articles short, write about topics that you know very well, spend more time writing, fight writer’s block, get rid of distractions, and if you have the money to spare, employ capable ghostwriters to help you out.

3. Are you consistent? You’ll never stand out in the field of article marketing if you’re not constantly writing and distributing your content online. I spend at least 5 days per week writing and submitting at least 2-5 articles per day.

Once you’ve figured out these mechanics, pay attention to your landing page. Your hard work trying to make an impression on your readers will be wasted if your landing page sucks. You need to ensure that your landing page is impressive so you can easily convert your visitors to buying customers.

Building inbound links is very important for pulling up your search engine ranking. Because of the popularity of article marketing nowadays, you can now build hundreds of inbound links without the need to use up too much time and money convincing well-known webmasters to link with you.

However, there is a lot of garbage about article marketing on the Web. I’m going to make some waves by debunking 3 of these myths right now in this article:

Myth No. 1 – You can use a general formula to write all your articles.

You must know the preferences of your target audience, the topics that they find interesting, the jargon they use, their most frequent questions, their problems and their profiles.

Myth No. 2 – It is enough to write articles that are informative.

You need to make your articles keyword-rich or search engine friendly if you want potential clients to find them online. Start by knowing the most popular search terms for your niche, and place them in your titles, first and last paragraphs, and at least 2-3 times in your article body.

Myth No. 3 – You must show your expertise by using technical terms.

I recommend that you make all your articles easy to understand if you intend to give your customers a great reading experience. Include examples and stories when discussing difficult concepts.

Once you’ve written your articles and you’re confident that the search engines will pick them up, create a good author’s bio to give your readers a chance to get to know you better. You can communicate your hobbies, passion, knowledge, the problems that you solve, and your eagerness to help in your bio.